POI Analysis Results

Overview

The following maps identify the characteristics of points of interest (POIs) within 1/4-mile euclidean buffers of roadway segments in the study corridor. Roadway segments are split into analysis components no longer than 500-feet. POIs are obtained from ESRI Business Analyst and contain attributes describing the business type (NAICS code), estimated employees, and estimated transaction volume (in USD).

Data & Method

The analysis relies on two datasets: a highway network (HERE) and POIs (ESRI Business online). From these datasets, the highway network was processed to select segments with a functional class of 1-4, as defined by HERE. Segments are split into sections no longer than 500 feet in length. These segments were are buffered by 1/4-mile (euclidean distance), and POIs within this buffer were summarized based on attributes of interest.

POI Data

The following map plots all POIs obtained for this analysis.

Mapping Segments Analysis Results

Number of POIs

This map presents the number of any type of POIs within a 1/4-mile buffer of each roadway segment.

Retail Sales Volume

This map presents the total estimated retail sales volume within a 1/4-mile buffer of each roadway segment. POIs were considered retail if they were in one of the following NAICS categories:

  • Retail Trade (44-45)
  • Arts, Entertainment, and Recreation (71)
  • Accommodation and Food Services (72)

Employment

This map shows the estimated employment within a 1/4-mile buffer of each roadway segment based on the ESRI POI dataset (this is different from the model zone estimate).

Commercial Diversity

This map shows the number of different NAICS sectors (2 digit codes) present within a 1/4-mile buffer of each roadway segment.

Below is a complete list of all sectors. A buffer with one Utility (23) POI and three Retail Trade (44-45) POIs would score a 2 in this analysis, as two different categories are present.

  • 11 Agriculture, Forestry, Fishing and Hunting
  • 21 Mining, Quarrying, and Oil and Gas Extraction
  • 22 Utilities
  • 23 Construction
  • 31-33 Manufacturing
  • 41/42 Wholesale Trade (41 in Canada,[3] 42 in the United States[2])
  • 44-45 Retail Trade
  • 48-49 Transportation and Warehousing
  • 51 Information[notes 1]
  • 52 Finance and Insurance
  • 53 Real Estate and Rental and Leasing
  • 54 Professional, Scientific, and Technical Services
  • 55 Management of Companies and Enterprises
  • 56 Administrative and Support and Waste Management and Remediation Services
  • 61 Educational Services
  • 62 Health Care and Social Assistance
  • 71 Arts, Entertainment, and Recreation
  • 72 Accommodation and Food Services
  • 81 Other Services (except Public Administration)
  • 91/92 Public Administration (91 in Canada, 92 in the United States[4])